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Lead Generation and Marketing for Contractors
Introduction
Course Overview and Learning Objectives (5:39)
Lead Generation and Marketing: Why They Matter for Contractors
Understanding Ideal Clients
Why Ideal Clients Matter (7:36)
Defining Your Ideal Client Profile (8:59)
Ideal Client Questionaire (13:39)
Building Trust and Quality Reputation Through Branding
Establishing Credibility and Trust in Your Brand (11:27)
Keys to Successful Visual Branding (6:20)
Website Presentation (8:08)
Testimonials (8:03)
Effective Online and Offline Lead Generation Strategies
Online Lead Generation (19:34)
Offline Lead Generation (6:37)
SEO Roadmap
Growing Through Social Media, Content Marketing, and Referrals
Platform Selection (10:24)
Content Ideas (9:45)
Engagement Tips (4:58)
Content Marketing (8:36)
Referrals and Testimonials (6:39)
Conclusion
Review of Key Concepts (7:44)
Action Plan for Implementing Lead Generation Strategies
Bonuses
5 Simple Questions to Guarantee Client Fit and Shape Your Marketing Efforts
Quick Start Action Plan for Lead Generation
30 Day Content Creation Calendar
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5 Simple Questions to Guarantee Client Fit and Shape Your Marketing Efforts
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