The Course
Step into the world of strategic lead generation designed specifically for contractors! We’ve built this course to dive straight into the essentials of creating a strong, trust-based brand that stands out from the competition and connects deeply with your target audience. Together, we’ll help you communicate the quality of your workmanship through the right marketing channels so potential clients see you as their go-to for reliable, high-quality service.
We’ll guide you through proven strategies like content marketing, SEO, paid advertising, and social media engagement to attract and retain clients who value the standards you deliver. But this isn’t just theory—this course is packed with hands-on applications to transform the way you approach your business.
You’ll learn how to blend quality with trust in your brand messaging, nurture leads into lasting relationships, and optimize your online presence to generate more referrals. We'll also focus on identifying client pain points to enhance your offerings and creating personalized interactions to foster loyalty that keeps clients coming back. Whether your goal is to expand your reach or solidify your market position, this course equips you with the practical tools to establish a reputation for excellence and integrity.
Let’s get started on building the business you deserve!
What You Will Learn
We created this course with a deep understanding of what it takes to thrive as a contractor. You're not just building projects—you’re building a reputation that defines your business. That’s why we’ve carefully designed a comprehensive roadmap to give you the tools and strategies you need for effective lead generation and marketing. Packed with information, insights and ready-to-use guides, this course is tailored to help you stand out in a competitive market.
We focus on helping you to develop a brand that exudes quality and trust, attracting the clients who value what you offer. Every step is laid out in a clear, organized format, making it easy for you to apply what you learn directly to your business.
To truth is, you need this course. It will serve as the conduit to your successful marketing plan without needing to invest thousands of dollars and years of time.
Curriculum
What's Included?
This course is dedicated to providing you with all of the information you will need to develop, improve, and/or refine your marketing, branding, and lead generation strategy. A small investment in the overall lifeblood of your business.
The Course Includes:
- 7 Learning Modules
- 23 Individual Lessons
- 16 Videos
- Ideal Client Questionnaire
- Full SEO Strategy Roadmap
- Action Plan for Implementing Lead Generation Strategies
- Document to Guarantee Client Fit
- Quick-Start Action Plan for Lead Generation
- 30-Day Content Calendar
- Our 6 Favorite Business Marketing Resources
- Online Community Forum
Frequently Asked Questions
Is this course for me?
Absolutely! Owning a business is about continually gaining knowledge, insight, and experience to grow and adapt. This course goes beyond design—it helps you understand the underlying strategies behind attracting your ideal clients and using your branding and marketing efforts to generate and qualify better leads. You’ll gain the tools and knowledge to refine your lead generation process and turn principles into results.
Do I need any prior experience with marketing to take this course?
No prior experience is necessary! Whether you’re new to marketing or looking to refine your strategies, this course provides practical, easy-to-apply techniques for all levels.
What’s included in the course?
• Step-by-step video lessons
• Downloadable resources and templates
• Links to additional tools and reading materials
• Actionable strategies tailored for contractors
Can I implement these strategies on a limited budget?
Of course! We understand the constraints of small businesses and include cost-effective, scalable strategies that work no matter your budget. You can self-perform much of this until to start and then farm it out in the future.
Are the strategies applicable to all construction businesses?
Yes, whether you are a builder, remodeler, subcontractor, or specialty trade, the principles we teach are flexible and can be adapted to any niche within the construction and building industry.
Can I ask questions or get support if I need help?
Definitely. We’re here to help! You can ask questions in the Facebook group or reach out to the Modern Craftsman team as well.
Why do I need a course like this, when I can find the information online and through various other platforms?
Great question. Let’s put it this way: Why do you visit a doctor when you could research and diagnose yourself with information found online?
This course is an investment in our combined experience, insights, and network—far beyond what TRG and NS have built individually. Over nearly seven years of hosting a weekly podcast, we’ve had the privilege of learning from some of the most successful minds in the industry.
You’re investing in our systems, processes, knowledge, and experience—built over years of real-world application. While it’s hard to put a precise financial value on that, we’re confident you’ll not only recoup your investment but see it multiply many times over in a short period.
How long will I have access to the course?
What sets this course apart is its “forever-green” nature. As we continue to grow, we’ll refine and expand the content, ensuring you always have access to the most relevant and powerful strategies. It’s more than just information—it’s a pathway to understanding what works, backed by proven methods and years of real-world application.
How do we receive the course and deliverables?
Upon purchase, you’ll gain instant access to every lesson and all downloadable materials. Each section is packed with valuable resources, including video content, written guides, and practical downloads. Videos are easy to watch directly within the course’s integrated player, making it simple to dive in and start learning right away.
How long will it take me to complete the course?
The course is self-paced, so you can go through it at your own speed. Most participants complete the bulk of the course within a few days, but there are action plans and strategies that if implemented may take a a couple months of work to refine.
Your Instructors
Nick, founder of NS Builders in Boston, MA, brings a wealth of experience from leading a skilled team of carpenters, project managers, and cabinet makers. Since 2014, he has grown his company into a top-tier firm known for innovative craftsmanship and rigorous preconstruction processes. Tyler, owner of TRG Home Concepts, specializes in detailed renovations of older homes, focusing on smaller projects to ensure proper design, quality, and a superior client experience. Together, as hosts of The Modern Craftsman Podcast, Nick and Tyler share their passion for construction, blending practical insights and preconstruction strategies to mentor the next generation of builders and bridge the gap between theory and application.
