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System 1: Clarity Before Construction
Introduce & Diagnose
1.1 What preconstruction is and why clients should pay for it
1.2 How to frame preconstruction on the discovery call
1.3 The three client starting scenarios
1.4 Running the in-person meeting
1.5 Partnering vs. Bidding
1.6 Introducing preconstruction as a process, not a fee
1.7 Assessing whether the project is worth pursuing
Price & Budget
2.1 The goal of pricing: reduce uncertainty quickly
2.2 Tier 1 pricing: historical + SF pricing (±20%)
2.3 Tier 2 pricing: division-based + trade input (±10–15%)
2.4 Tier 3 pricing: hard pricing (sub-5%)
2.5 Building a pricing catalog from past projects
2.6 The SD budget: purpose and structure
2.7 The DD budget: tightening without locking
2.8 The CD budget: hard pricing with design intent intact
2.9 How to manipulate data to target a budget without lying
Define & Protect
3.1 Why scope is an alignment tool, not a legal document
3.2 Progressive scope definition: SD, DD, CD
3.3 Documenting assumptions so they don't blow up later
3.4 Value engineering as expectation alignment, not cheapening
3.5 High-impact VE moves and how to present them
3.6 What constructability really is
3.7 Getting trade feedback that's actually useful
3.8 Where ambiguity is acceptable and where it's deadly
Schedule & Communicate
4.1 Why schedule is the silent profit killer
4.2 Development schedule vs. construction schedule
4.3 Building a baseline schedule during preconstruction
4.4 Running trade schedule interviews
4.5 Communicating schedules to clients during preconstruction
4.6 Preventing preconstruction fatigue
4.7 The preconstruction communication spine
4.8 Leading instead of asking clients to decide
Close & Systemize
5.1 What "done" looks like at the end of preconstruction
5.2 Packaging the final deliverables: scope, budget, schedule
5.3 How to present the construction proposal
5.4 Pricing your preconstruction service
5.5 Internal handoff from preconstruction to construction
5.6 Becoming the builder architects recommend
5.7 Getting referrals even when projects don't build
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1.2 How to frame preconstruction on the discovery call
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